Jeddah, October 2025 — After parting ways with Laurent Blanc, Al-Ittihad are reportedly closing in on Sérgio Conceição as their next head coach. The Portuguese manager, known for his leadership at FC Porto and AC Milan, is said to have reached an oral agreement with the club, with a two-year deal in negotiation.
What We Know
- Conceição is expected to take over immediately, pending final contract details.
- Sources say the club leadership wanted someone with experience in handling high expectations and pressure, and that Conceição’s previous success in Europe fits what they’re looking for.
- Al-Ittihad’s decision to appoint him follows a rough start to the season that did not match up with their ambitious goals.
What This Move Means
- High Ambition at Al-Ittihad
Bringing in a manager of Conceição’s reputation shows the club wants to maintain domestic dominance and better performance in international competitions. It signals seriousness in their managerial selection. - Tactical and Cultural Shift
Conceição is known for his intense, disciplined style, and for building resilient teams. Al-Ittihad will likely see adjustments in training, tactics, and perhaps squad rotation under his leadership. - Expectations on Immediate Impact
Given the stature of both the club and the incoming manager, fans and media will expect instant improvements. Poor performances might not be tolerated for long.
What to Watch Next
- Official announcement and confirmation of contract terms: length, salary, support staff.
- How the squad responds in upcoming matches under the new manager—especially against strong opponents.
- Any immediate player signings or departures aligned with Conceição’s style.
- Comparison with previous managerial transitions at major Saudi clubs: what works, what doesn’t.
Final Word
If Sérgio Conceição does take over Al-Ittihad, it could mark a turning point for the club in this season. The change comes with risk — but also opportunity, as Al-Ittihad aim not just for recovery but dominance. For KSAsportz, this is one of the most important managerial stories of the season.