Saudi Arabia’s Public Investment Fund (PIF) has officially invested $1 billion in DAZN, the global sports streaming platform known for its coverage of football, boxing, MMA, and more. This investment is not just financial — it is strategic.
The move positions Saudi Arabia at the epicenter of the rapidly evolving sports media landscape, allowing the Kingdom to influence how millions around the world watch and interact with sport.
Key Highlights
🎥 Access to exclusive streaming rights
🧠 Creation of new Saudi-focused content
🌍 Expansion of DAZN across the MENA region
🥊 Boost to local coverage of Saudi-based events (e.g. Riyadh Season boxing, Saudi Pro League, etc.)
📊 Alignment with Vision 2030 goals: innovation, digital expansion, and global reach
This move enhances Saudi Arabia’s long-term plan to become a global hub for sports, technology, and entertainment — not just as a host, but as a leader in how sport is delivered to fans worldwide.
💬 Saudi Arabia isn’t just investing in streaming. It’s investing in the future of sport.
Photo credit : https://www.bloomberg.com/news/articles/2025-01-13/saudi-arabia-said-to-near-at-least-1-billion-investment-in-dazn