Saudi Arabia’s global rise in sports and entertainment just hit another milestone. The “Rumble” promotional campaign from Riyadh Season has been nominated for a Sports Emmy Award in the category of Outstanding Promotional Announcement at the 45th Annual Sports Emmy Awards in New York.
About the Campaign
The nominated campaign, titled “Rumble”, was launched to promote the blockbuster boxing event “Battle of the Baddest” — a historic fight between Tyson Fury and Francis Ngannou, held in Riyadh in October 2023.
This was not just a fight — it was a cultural moment produced with cinematic flair. The campaign creatively blended high-energy visuals, bold storytelling, and Saudi ambition to spotlight the Kingdom’s rising dominance in global sports entertainment.
Who Was Involved?
Produced in collaboration with:
General Entertainment Authority (GEA)
Saudi Media Group
ESPN & ESPN+
Park Pictures
Created by the award-winning agency Droga5 New York
The Emmy-nominated “Rumble” ad stood out for its storytelling, production value, and the way it captured the spirit of Saudi Arabia’s new era of mega-events.
Previous Awards
Before its Sports Emmy nod, “Rumble” had already collected:
12 international creative awards
32 nominations across top-tier advertising and film festivals
A Word from the Creators
“This project was a labor of love,” said Scott Bell, Chief Creative Officer at Droga5 NY. “It’s rare to work on something with so many creative partners aligned and passionate.”
Why This Matters
This Emmy nomination is not just about a TV spot — it’s about global recognition for Saudi storytelling, world-class event production, and the bold new face of entertainment coming out of the Kingdom.
💬 Could this be the first of many Emmys for Saudi Arabia’s sports scene? Let us know what you think!
Photo Credit : https://deadline.com/2025/04/2025-sports-emmys-nominations-list-1236363129/