LONDON, England — The Saudi Motorsport Company (SMC) outlined the strategic expansion, domestic infrastructure development, and foreign investment potential of the Kingdom’s racing sector during the annual Middle East Sports Investment Forum (MESIF), held from June 2 to 3, 2026, at Tottenham Hotspur Stadium. The flagship international sports conference gathered more than 400 senior executives, institutional investors, government representatives, and commercial sports brands to review the evolving landscape of sports investment across the Middle East.
SMC Chief Executive Officer Mansour Almokbel served as a principal panelist during the forum’s dedicated regional investment and governance sessions. Almokbel delivered an operational presentation tracing the growth of Saudi Arabian motorsports, highlighting the country’s multi-year commitments to hosting premium international racing properties. These include the annual Formula 1 Saudi Arabian Grand Prix in Jeddah, the Dakar Rally, and the Extreme E series.
The executive briefing emphasized the commercial framework available to international private sector entities, detailing how commercial partnerships, technical joint ventures, and sustainable sports infrastructure align with the Kingdom’s economic diversification mandates. According to the data presented, the ongoing integration of global racing events functions as a direct driver for both local workforce development and international sports tourism.