RIYADH — Armani Beauty has officially appointed Saudi Arabian professional boxer Ziyad AlMaayouf, known in combat sports as “Zizo,” as the Middle East Fragrance Ambassador for I WILL Eau de Parfum, the luxury brand’s latest men’s fragrance release.
AlMaayouf, who established a milestone in professional sports in August 2022 in Jeddah as the first Saudi fighter to win a sanctioned professional bout, will represent the product across regional and international marketing campaigns. According to commercial specifications provided by the brand, the promotional campaign for I WILL Eau de Parfum focuses on themes of discipline, resolve, and determination.
The partnership links the international rollout of the new fragrance with regional sports figures, following similar commercial appointments by Armani Beauty across the Middle East and North Africa.
Distribution for I WILL Eau de Parfum is slated across authorized department stores, retail counters, and digital platforms across the Gulf Cooperation Council (GCC) and global markets.
Armani Beauty Names Saudi Boxer Ziyad AlMaayouf Middle East Fragrance Ambassador
