RIYADH, Saudi Arabia — The Saudi Sports for All Federation (SFA), led by President Prince Khaled bin Alwaleed bin Talal, has officially launched the national “10 Billion Steps” initiative to promote active lifestyles across the Kingdom.
Operating through the official SFA mobile application, the six-month campaign aims to collectively record ten billion steps among citizens and residents from July through December 2026. The digital initiative encourages community members of all fitness levels to incorporate daily physical activity into their routines.
The campaign aligns directly with Saudi Vision 2030 objectives, which aim to increase public participation in sports and physical activity across the nation. By leveraging accessible digital tracking tools, the SFA continues to expand community-focused health programs that encourage long-term wellness and healthy living habits throughout Saudi Arabia.